Mu buryo butunguranye, ibinyobwa byawe birebire.

Ibinyobwa byibinyobwa bishingiye kumiterere no gupakira gushushanya abakiriya. Noneho barizera ibishishwa bishya bya aluminiyumu yuzuye uruhu kugira ngo bereke mu buryo bwihishe abakiriya ko ibinyobwa byabo bishya bidasanzwe bifite ubuzima bwiza kurusha byeri na soda mu bigufi bigufi, bizengurutse kera.

Topo Chico, Simply na SunnyD iherutse gushyira ahagaragara seltzeri ya alcool na cocktail mubibindi birebire kandi binini, mugihe umunsi wa mbere, Celsius na Starbucks batangiye kwerekana amazi meza n'ibinyobwa bitera imbaraga mumabati mashya. Coke hamwe na Kawa yatangijwe muburyo bworoshye umwaka ushize, nabwo.

Nkaho isobanura umuntu, Umupira, umwe mubakora ibinini binini bya aluminiyumu, yerekana "physique ngufi, yoroheje" ya 12 oz yayo. amabati meza ugereranije na classique yayo (nayo 12 oz.) verisiyo ya stouter.

Abakora ibinyobwa bafite intego yo gutandukanya ibicuruzwa byabo ku bigega byuzuyemo abantu benshi no kuzigama amafaranga mu kohereza no gupakira hamwe n'amabati yuzuye uruhu, nk'uko abasesengura n'abakora ibinyobwa babivuga.

Abaguzi babona amabati yoroheje nkibindi binini, bigatuma bumva ko bafite ubuhanga.

Amabati ya aluminium
Ibinyobwa bidasembuye byagaragaye mu bikoresho nko mu 1938, ariko ikinyobwa cya mbere cya aluminiyumu gishobora gukoreshwa mu mirire ya cola yiswe “Slenderella” mu 1963, nk'uko ikigo cy’ubucuruzi cyitwa Can Manufacturers Institute kibitangaza. Kugeza 1967, Pepsi na Coke bakurikiranye.

Ubusanzwe, ibigo byibinyobwa byahisemo 12 oz. moderi ya squat kugirango yemere ibyumba byinshi byo kwamamaza ibiri mubinyobwa byabo kumubiri wibiseke hamwe nibisobanuro byamabara hamwe nibirango.

Amasosiyete ndetse yarateguwe kugirango ahindurwe kuri moderi yuruhu. Muri 2011, Pepsi yasohoye verisiyo "ndende, sassier" ya kanseri gakondo. Isafuriya yerekanwe mu cyumweru cy’imyambarire ya New York, yari ifite umutwe ugira uti: “Uruhu rushya.” Byamaganwe cyane ko bibabaje kandi Ishyirahamwe ry’igihugu ryita ku kurya nabi rivuga ko ibisobanuro by’isosiyete ari “bitatekerejweho kandi ko ari nta nshingano.”

None se kuki ubagarura ubu? Ahanini kuberako amabati yoroheje agaragara nka premium kandi agashya. Umubare munini wibinyobwa urimo guha abaguzi batewe nubuzima, kandi amabati yoroheje yerekana ibyo biranga.

Isosiyete ikopera intsinzi yandi marike ya slim bans. Red Bull yari imwe mubirango byambere byamamaje amabati yoroheje, kandi White Claw yabonye intsinzi hamwe na seltzer yayo ikomeye mumabati yera.

Amabati ya aluminiyumu, hatitawe ku bunini, ni meza ku bidukikije kurusha plastiki, nk'uko byatangajwe na Judith Enck wahoze ari umuyobozi w'ikigo gishinzwe kurengera ibidukikije akaba na perezida wa Beyond Plastics. Birashobora gukorwa mubikoresho bitunganijwe kandi birashobora gukoreshwa byoroshye. Yavuze ko niba ari imyanda, nta ngaruka ziteye nka plastiki.

Hariho kandi ubucuruzi bushimangira ibishushanyo mbonera.

Ibicuruzwa birashobora gukanda byinshi 12 oz. Dave Fedewa, umufatanyabikorwa wa McKinsey, ujya inama ku masosiyete acuruza ibicuruzwa n'abapakira ibicuruzwa, Dave Fedewa yavuze ko amabati yuzuye uruhu ku bubiko bw’amaduka, mu bubiko no mu makamyo kurusha amabati yagutse. Ibyo bivuze kugurisha cyane no kuzigama amafaranga.

Ariko urufunguzo, Fedewa yavuze, ni uko amabati yuzuye uruhu agira ijisho: “Birasekeje ukuntu iterambere rishobora gutwara ibicuruzwa.”