Nibihe binyobwa Abanyaburayi bakunda ingano?

Nibihe binyobwa Abanyaburayi bakunda ingano?

Bumwe mu buryo bwinshi bwo guhitamo ibirango byibinyobwa byatoranije kwari ugutandukanya ubunini bakoresha kugirango basabe amatsinda atandukanye. Bamwe barashobora ubunini bwiganje kurusha abandi mubihugu bimwe. Ibindi byashizweho nkibisanzwe cyangwa guhita bimenyekana kubicuruzwa bimwe byibinyobwa. Ariko ni bombo nini abantu bo mubihugu bitandukanye byuburayi bakunda? Reka tubimenye.

Ibinyobwa bidasembuye byiganjemo uburinganire bwa 330ml busanzwe bushobora kuba imyaka mirongo. Ariko ubu, ingano yo gutanga ibinyobwa bidasembuye iratandukanye muri buri gihugu no mumatsinda atandukanye.

Ibinyobwa Birashobora Ingano - Gupakira ibyuma Uburayi

Amabati 330ml akora umwanya muto

Nubwo amabati asanzwe ya 330ml aracyakomeza gukomera muburayi bwose, amabati yoroheje ya 150ml, 200ml na 250ml yiyongera cyane mubinyobwa bitandukanye. Ingano irashimisha cyane cyane itsinda rito rigamije nkuko bigaragara nkibikoresho bigezweho kandi bishya. Mubyukuri, guhera mu myaka ya za 90ml 250ml irashobora kuba nini yagiye ihinduka buhoro buhoro nkuburyo bwibinyobwa bidasembuye. Ibi ahanini biterwa n'ibinyobwa bitera imbaraga bigenda byamamara. Red Bull yatangiranye na 250ml ishobora gukundwa cyane muburayi. Muri Turukiya, Coca-Cola na Pepsi zombi zirimo kunywa ibinyobwa byabo ndetse no mu bunini buto (amabati 200ml). Utwo tuntu duto twagaragaye ko tugenda dukundwa kandi bisa nkaho iyi nzira izakomeza gusa.

Mu Burusiya, abaguzi bagaragaje ko bakunda cyane ubunini buto. Urwego rwibinyobwa bidasembuye rwazamuwe igice nyuma yo kwinjiza Coca Cola kwinjiza 250ml.

Amabati yoroshye: meza kandi meza

UwitekaPepsiCoibirango (Ikime Cyimisozi, 7Up,…) bahisemo guhinduka kuva kuri 330ml isanzwe ikagera kuri 330ml yuburyo bwiza bushobora kuboneka mumasoko menshi yingenzi yuburayi. Ibi bikoresho byuburyo bworoshye byoroshye kujyana nawe kandi mugihe kimwe bifatwa nkibindi byiza kandi binonosoye.

Ibinyobwa birashobora Ingano - PepsiAmabati ya Pepsi 330ml meza, yatangijwe mu 2015 mu Butaliyani, ubu aboneka mu Burayi.

 

Byuzuye kubyo ukoresha

Ibihugu byi Burayi bigenda byerekeza kuri bito bishobora kuba binini, nkubunini buto bwo gukora bufiteinyungu ku baguzi. Irashobora gutangwa ku giciro cyo hasi kandi ikagaragaza ko ari amahitamo meza kubyo ugenda-ukoresha, cyane cyane bikurura itsinda rito. Ubwihindurize bushobora kuba imiterere ntabwo ari ibinyobwa bidasembuye, biranabera no ku isoko rya byeri. Muri Turukiya, aho kuba amabati asanzwe ya 330ml, verisiyo nshya 330ml nziza irazwi kandi irashimwa. Irerekana ko muguhindura ibishobora gutandukanya ibyiyumvo bitandukanye cyangwa ishusho bishobora kwerekanwa kubakoresha, nubwo ingano yuzuye ikomeza kuba imwe.

Abanyaburayi bato kandi bafite ubuzima bwiza berekana ko bakunda amabati mato

Indi mpamvu ikomeye yo gutanga ibinyobwa muntoki ntoya ni inzira yuburayi bugana mubuzima bwiza. Abaguzi muri iki gihe barushijeho kumenya ubuzima. Ibigo byinshi (urugero Coca-Cola) byashyizeho 'mini bombo' hamwe nubunini bwuzuye bityo rero serivisi za calorie nkeya.

 

Ibinyobwa birashobora kuba binini - CocaColaCoca-Cola Mini 150ml.

Abaguzi barushijeho kumenya ingaruka zimyanda kuri iyi si. Ibipapuro bito byemerera abaguzi guhitamo ingano ijyanye ninyota yabo; bisobanura imyanda mike y'ibinyobwa. Hejuru yibyo, icyuma cyakoreshwaga mu gukora ibinyobwaamabati ni 100%. Iki cyuma kirashobora gukoreshwa inshuro nyinshi,nta gutakaza ubuziranengekandi irashobora kugaruka nkikinyobwa gishya gishobora kuba nkiminsi 60!

Amabati manini ya cider, byeri n'ibinyobwa bitera imbaraga

Mu Burayi, urwego rwa kabiri ruzwi cyane rushobora ubunini ni 500ml. Ingano irazwi cyane kuri byeri na cider pack. Ingano ya pint ni 568ml kandi ibi bituma 568ml ishobora gukundwa ishobora kuba nini kuri byeri mubwongereza na Irilande. Amabati manini (500ml cyangwa 568ml) yemerera kwerekana ibicuruzwa byinshi kandi birahenze cyane muburyo bwo kuzuza no gukwirakwiza. Mu Bwongereza, 440ml irashobora kandi gukundwa kuri byeri ndetse no kurushaho kuba cider.

Mu bihugu bimwe nk'Ubudage, Turukiya n'Uburusiya, urashobora kandi kubona amabati arimo litiro 1 ya byeri.Carlsbergyatangije litiro 1 nshya ibice bibiri birashobora kurangaTuborgmu Budage gukurura abaguzi ba impulse. Yafashaga ikirango - mubisanzwe - umunara hejuru yandi marango.

Ibinyobwa birashobora Ingano - TuborgMu mwaka wa 2011, Carlsberg yashyize ahagaragara litiro y’inzoga ya Tuborg mu Budage, nyuma yo kubona umusaruro mwiza mu Burusiya.

Abanywa inzoga nyinshi

Icyiciro cyibinyobwa byingufu - hafi yapakiwe mumabati - gikomeje kubona iterambere muburayi. Biteganijwe ko iki cyiciro kizakura ku kigereranyo cy’umwaka cyo gukura (CAGR) cya 3,8% hagati ya 2018 na 2023 (isoko:https://www.mordorintelligence.com/industry-reports/europe-energy-kunywa-ikimenyetso). Abanywa ibinyobwa byingufu bafite inyota basa nkaho bakunda amabati manini, niyo mpamvu uzasanga abaproducer benshi bongeyeho imiterere nini, nkibikombe 500ml, kubitangwa.Ingufu za Monsterni urugero rwiza. Umukinnyi nyamukuru ku isoko,Red Bull, yinjije neza 355ml nziza-yuburyo bushobora kugera murwego rwayo - kandi barushijeho kuba nini hamwe na 473ml na 591ml barashobora gukora format.

Ibinyobwa birashobora Ingano - MonsterKuva mugitangira, Monster Energy yakiriye 500ml ishobora guhagarara neza.

 

Ibinyuranye ni ibirungo byubuzima

Ibindi bitandukanye bishobora kuboneka muburayi, kuva kuri 150ml gusa kugeza kuri litiro 1. Mugihe imiterere ishobora guterwa nigice cyigihugu cyagurishijwe, akenshi usanga bigenda kandi bitandukanye nubwinshi bwamatsinda atandukanye afite uruhare runini muguhitamo ingano ikoreshwa kuri buri kinyobwa cyangwa ikirango. Abaguzi b’i Burayi ubu bafite amahitamo menshi iyo bigeze ku bunini kandi bagakomeza gushima uburyo bworoshye, kurengera, inyungu z’ibidukikije no korohereza amabati. Nukuri kuvuga ko hari kanseri kuri buri mwanya!

Ibyuma bipakira Uburayi biha uruganda rukomeye rwo gupakira ibyuma byu Burayi ijwi rimwe, muguhuza ababikora, abatanga ibicuruzwa, n’amashyirahamwe yigihugu. Dushishikaye kandi dushyigikire ibiranga ishusho nishusho yo gupakira ibyuma binyuze mumasoko ahuriweho, ibidukikije na tekiniki.


Igihe cyo kohereza: Ukuboza-03-2021